01→
Learn it
Learn the plan with your coach.
Agent Production Academy · 8-week program
Live coaching.
Simple workflows.
Real progress.
For years, APA has trained agents to perform significantly above the industry average. The all-in-one platform goes beyond the live classes, allowing you to track your practice, outreach, and progress, all in one place.
8focused weeks
4×live sessions weekly
1clear daily action
A simple system for daily work.
02→
Practice it
Use the script. Make the call. Do the work.
03
Make it coachable
Log the conversation, capture useful context, and give your coach something specific to review.
Instructor-assigned outreach
Each course day leads to real work.
Lessons, practice assignments, conversation logs, and coach feedback stay together, so agents know what to do after class and what to improve next.
- 01See the assignmentThe current course day shows the lesson and the practice to complete.
- 02Use the approved scriptGoal, opener, prompts, close, and coach guidance stay one tap away.
- 03Keep the queue usefulAdd tagged people from the database and filter by to do, follow-up, worked, or all.
Campaign hubOpen the work and start
Campaign queue
Post-call result
←POST-CALL · LIAM×
What happened?
Vendor outreach
CONNECTION MADE
NO CONNECTION
NEXT STEPFollow up FridayAdd it to the contact record.
FIELD NOTE
Save resultLiam welcomes painter referrals. Send service-area details before Friday.
Guided daily work
One person. One conversation. One next step.
Work with one contact at a time. Call or message them first. Then record what happened and move to the next person.
Know who you are calling
See who the person is and how to start the conversation.
Use your phone
Call or message from your phone. Then return to APA.
Conversation outcomes
Agents record who they reached, what happened, and the next useful step.
Course practicePersonal conversations, useful feedback.
Record real exchanges and submit work for a coach to review.
Field notes + activity report
See the story behind the work.
Outcomes and notes become one clear report. Agents can report back in class. Coaches can spot patterns and give more personal feedback.
Activity report13 / 20 worked
Vendor outreach
One view of the campaign, the results, and the notes behind each conversation.
11conversations
4key results
3field notes
Field note · Liam Foster
Open to referrals. Send service-area details and follow up Friday.
Coach view
Review the work before class and coach the next conversation.
APA Ready218 reviewed · 20 to go
A useful contact database
Turn uploaded names into APA Ready contacts.
Enter or import people you know. Each person counts toward 250 entered contacts, even when an address or other detail is missing. Improve those records toward a second goal: 250 contacts certified APA Ready.
Start with the people you know
Bring in phone contacts, a CSV or Google Sheet, or add one person manually. Every entered contact counts toward 250, even when details are still missing.
Improve details as you go
An entered contact stays in your count while you add the phone, email, address, and useful context needed for APA Ready certification.
Build lists you can actually use
Sphere, past client, professional network, prospect, relationship strength, and pipeline decisions become filters for future scripts and campaigns.
Continue in Harvest
With connected accounts, only personally reviewed APA Ready records enter a private Harvest preview through a one-time handoff before import.
Imported contacts count toward the entry goal. A coach reviews their details before they count as APA Ready or appear in outreach lists.
The full learning path
Keep all eight weeks visible.
Keep class topics, homework, scripts, resources, recaps, and the roadmap in one place. Today’s work stays easy to find.
Coach dashboardPlan the course. Open the lesson. Guide the work.
Complete training software
Train agents in the app and on the web.
Agents use the app for daily work. Teams use the full online dashboard to guide class, review progress, and coach the next step.
App for daily workDashboard for teamsOne connected system
APP + WEBOne APA system
Live class + classmates
Stay on track together.
Join class, ask questions, share wins, and reply to classmates. The cohort view also shows who can see each type of information.
Privacy by roleAgents see public profiles. Coaches and approved team leads can also see course progress.
Official program updates stay in email. Use the cohort feed to learn with classmates and share progress.
Clear standards
The app keeps work clear. Coaching helps agents grow.
APA has high standards. The app makes expectations clear and daily work easier to finish. It does not lower the bar.
Show up
Monday–Friday, 12–2 PM ET. Camera on and fully present.
Do the work
Complete homework, role plays, and weekly progress tracking.
Build the habits
Consistent daily activity, a structured pipeline, and a usable database.
Meet the goals
250 contacts entered, 250 APA Ready contacts, 10 appointments or consultations, and 4 signed agreements.
AttendanceShow up and communicate.
Four missed classes is the full-program guideline. Coaches handle individual situations and may adjust participation.
Program goalsRelationships become real work.
Build both 250-contact counts, complete 10 appointments or consultations, and earn 4 signed agreements. Coaches review progress with each agent.
Good to know
Common questions.
What is Agent Production Academy?+
APA is an eight-week program that helps new agents start producing. It combines live coaching, contact work, practice calls, role play, and real daily assignments.
Who teaches APA?+
Erin Anderson and Matthew Miale take turns leading the program each week.
Does a contact without an address count?+
Yes. It counts toward 250 entered contacts. The dashboard separately shows progress toward 250 APA Ready contacts as missing details are completed.
Who can see an agent’s progress?+
Agents can see their own progress. APA coaches and approved team leads can also see it. Classmates see public cohort profiles only.
Agent Production Academy
Know the work.
Do the work.
Track the result.
Your daily work stays connected to class, the campaign, and the goals you are working toward.
Register ↗Use the student access code provided by your coach.